Dubai Economy and Tourism wanted to elevate the presence of Brand Dubai across global and regional audiences by showcasing the city’s vibrancy, diversity, and unmatched experiences.
Crocs aimed to position the Getaway sandal as the must-have footwear for 2024, encouraging women to embrace and share the excitement of its new ‘Feel Free Technology.’ The primary objective was to boost brand awareness and drive engagement.
Working with Liva, we helped them create a unique campaign to take on the traditionally taboo subject in the Middle East of openly talking about the importance of women checking for breast cancer.
