We provided the fractional/interim Commercial and Strategy Director resource to overhaul the articulation of the brand story for LPS Brands, a social media, production and branding agency in Dubai.

Coffee Planet was born in the MIddle East but after nearly 20 years it was struggling to evolve from its perception as an "on the go" / consumer offering. 

Ajmal Perfumes engaged with us to tell their stories through inspirations devoid of market trends and constraints.  We were given a blank piece of paper. Which became the mascot of the campaign.  This resulted in a truly unique collection of perfumes for the world.