Ajmal Perfumes engaged with us to tell their stories through inspirations devoid of market trends and constraints.  We were given a blank piece of paper. Which became the mascot of the campaign.  This resulted in a truly unique collection of perfumes for the world. 

Coffee Planet was born in the MIddle East but after nearly 20 years it was struggling to evolve from its perception as an "on the go" / consumer offering. 

We provided the fractional/interim Commercial and Strategy Director resource to overhaul the articulation of the brand story for LPS Brands, a social media, production and branding agency in Dubai.

Working with Liva, we helped them create a unique campaign to take on the traditionally taboo subject in the Middle East of openly talking about the importance of women checking for breast cancer. 

Crocs aimed to position the Getaway sandal as the must-have footwear for 2024, encouraging women to embrace and share the excitement of its new ‘Feel Free Technology.’ The primary objective was to boost brand awareness and drive engagement.

Dubai Economy and Tourism wanted to elevate the presence of Brand Dubai across global and regional audiences by showcasing the city’s vibrancy, diversity, and unmatched experiences.

Dolby wanted to own the conversation around cinematic and audio excellence in the Middle East. We made that happen by managing its entire regional digital presence, from social media and paid campaigns to influencer partnerships and platform strategy.

As an extension of the central marketing team in Dubai, we represented their brand in the UK, launching their new perfumes in London generating £12m revenue uplift and £3.4m margin contribution.

We have been engaged by Leaseplan / Ayvens on four separate occasions as an extension of their UK marketing team.  In the second half of 2024, we were asked to help roll-out the branding proposition for Ayvens UK as a result of the merge between ALD and Leaseplan.