Ian has worked in marketing and strategy leadership roles for over 25 years across automotive/fleet, coffee, high-tech and FMCG/premium sectors delivering results in B2B, B2B2C and B2C environments.  His pedigree has been built from a solid grounding in blue-chip organisations such as BT, HP, Lloyds Bank and Lavazza, refined and developed further in mid-size and high-growth organisations sprinkled with a unique blend of agency experience. 

 He brings a unique balance of strategic expertise coupled with practical and inspiring delivery, obsessively aligned with the commercial goals and strategic priorities of the organisations he has worked for and with.

 Over the last 3.5 years he has consulted and delivered on market/customer analysis and insights, strategy, value proposition development, marcoms, NPD and in-life product management as well as change management across Europe, the Middle East and the States.

Ian Martin | LinkedIn