The perfumers set of on an Adventure Of Individuality and wrote the "Untold Stories".   As an ode to the artists, the campaign featured the five celebrated perfumers as protagonists, a fitting tribute to perfumery being about perfumers.  We brought this to life through engaging cross-platform campaigns that spanned OOH, digital films, social media, a drone show and a projection of the brand onto the tallest building in the world, the Burj Khalifa.  The results speak for themselves.. 40% growth in first time Ajmal perfume buyers and 33 million campaign reach.