As the official social media content partner for the Visit Dubai pages, we were tasked with creating high-performing short-form and new-age video content tailored to audiences in the UAE, KSA, South Asia, and Western Europe—with a special focus on food-driven engagement. 

The campaign delivered outstanding organic results, amassing over 22.23 million  views on TikTok alone. Six videos crossed the 1 million mark, with one standout piece surpassing 10 million views (this uniquely created snow scene).

With an average engagement rate of nearly 3% across Instagram and TikTok, the content resonated strongly with target audiences. Despite the scale and impact, the average cost per view (CPV), based on production spends, remained highly efficient at just $0.7218.

This performance not only amplified global awareness of Dubai’s vibrant culinary landscape but also reinforced the city’s positioning as a top travel destination for culturally curious and food-loving audiences worldwide.